PROJECTS
As a multidisciplinary person, I have had the opportunity to coordinate and carry out different types of projects for international brands.
BEEFEATER LIFE
Events / Consumer Experience / Sponsorships
After an exhaustive study about London trends, I coordinated a Beefeater sponsorship at the main music festivals like BBK or Crüilla, where Beefeater offered its consumers the possibility of choosing between three experiences brought from London.
A complex project due to its logistics, involving staff brought in from the UK, and transfers across Spain with different materials, but it was very rewarding and fun.
PATATAS MARINAS
Influencers Marketing / Social Media Manager / Presspack
Patatas Marinas entrusted us with the management of their social networks, specifically Instagram, where we carried out an awareness campaign, counting on influencers aligned with the brand's philosophy and target for several months. We also sent the product in a "Mediterranean artisan" pack to the media and influencers taking advantage of the summer season.
PROSEGUR SECURITY CORPORATE VIDEO
Preproduction / Filming Coordination / Postproduction Supervision / Transcreation
Prosegur, a leading international security company, trusted my team to coordinate a series of high-impact corporate videos where filming teams had to be coordinated in different cities and make versions in up to four languages.
MALFY GIN PACK
Brand Collabs / Packaging production / Shootings
To make Malfy Gin known in Spain, my team looked for a strategic partner to make an exclusive pack of Italian products. In this case I not only coordinated the negotiations with Casa Base but also carried out the pack production, the art direction and execution of the shooting.
BEEFEATER BLACK LAUNCH
PR Events / Product presentation
An important milestone for brands: the media presentation of their new products. In this case, an exclusive tasting in Restaurante Ramsés, Madrid, where we invite 25 top media to taste Beefeater Black, in a modern, premium and very London environment.
CHRISTMAS PACKS (VARIOUS)
Packaging / Presspack
The most strategic time of PR for consumer brands is the press Christmas bazaars. For this reason, packaging production is always taken care of. Here is a summary of the most effective packs in PR campaigns I have produced and/or coordinated.
